What is the importance of user experience?

You can promote and highlight the item with a user experience design that is great. Along with this the customer confidence can be grown and built with this. The business goals cannot be achieved by the organization if the user experience is not appealing in spite of having compelling content or a very good item.

Which approach is best for user experience design?

In the process of developing a product a very good role is played by the user experience design that is required to be very good. In order to achieve the goals efficiently the user experience, content and the structure need to be built in a combined form and it has to be unique whenever you indulge in an interaction with the customers. In the process of designing, it is necessary to give importance to the customers, only then can you get success. It is possible to generate engaging, flexible, intuitive, simple and clean designs if you will follow this approach.

The process of user experience design

The designs can be improved and polished continuously by an iterative method known as the process of user experience design. There are several stages of this process. To make your items usable and highly efficient there are several stakeholders at each stage. Six stages are involved in the design process. If there is a problem then you can solve it with the design. But the problem needs to be understood first, only then can you give a solution. After the requirements are understood by the design team, it is the best time to start the design work. We can consider individual interviews and contextual interviews as the user research methods according to the standard of industry, so that we can do the analysis of requirements. To get feedback of the clients about your items you need to conduct sessions of brainstorming. For getting the requirements of the clients, a person in the organization that works directly with them is the Business Manager. The needs of the users can be understood if with the Business Manager various tasks are also performed by the design team. In your designing process, you can get a clear direction if you know about the customer and his environment.

Stakeholders

Product manager Business manager Design team

Activities

Understanding the users, observing them, talking to them and meeting with them For understanding and clarifying the requirements, you need to analyze these. Defining use-cases and user personas

Outcomes

User Flows, Use Cases User Stories User Personas

For designing the user experience, the basic key is doing good research. The design team performs this task properly. The analysis has three purposes and these are:

Understanding your competitors’ ideas and getting inspiration from these Having knowledge of your domain Understanding the competition in the market

Have an insight of the guidelines of existing user experience, design principles and UI trends that are the latest. In order to give the required experience, you need to consider various options and layouts in your research.

Stakeholders

Design team

Activities

Studying the approaches of your competitors Researching various features that are similar Analyzing rules, design principles and those UI/UX trends that are the latest Be aware of the guidelines of your UX

Outcomes

For building the design work you can use materials and several ideas.

The required feature of UI definition is included in this stage. This activity is also driven by the design team. You can tell the stakeholders what is going on in your mind with the help of wireframes, white board flows and drawing paper sketches. In this stage you need to test and evaluate the wireframes. The user satisfaction can be achieved with a usable design.

Stakeholders

Technical Experts Product Managers Design team

Activities

Drawing sketches which shows your work and ideas Getting feedback from the stakeholders through sessions of brainstorming Considering the stakeholders to re-test the sketches that are drawn again

Outcomes

User flows Mockups, Wireframes Sketches

Start working on the graphics. Apply styles and theme images to the wireframes and initial mockups. Include good iconography, typography, colors, guidelines and principles in it.

Stakeholders

Technical experts Business manager Product managers Design team

Activities

Designing images of UI For implementation, the guidelines, specs and final theme need to be defined by you For screens you need to design icons For getting feedback from the stakeholders, you need to do sessions with them

Outcomes

Icons Guidelines, styles, theme and colors Image designing

For this a backend functionality needs to be built up with the development team. The requirement for small modifications in design needs to be raised in the implementation process.

Stakeholders

Design team Development team

Activities

Implementing front interface and functionality of the back-end

Outcomes

The style and designed theme are followed by the experience and functionality of UI

The evaluation of the product is based on the following things:

Does the system work for you? Will the customer use it with great ease? Does the system provide flexibility and change easily? Does the user’s problem get the required solution from it?

Stakeholders

Product manager Design team

Activities

Feeling the experience by going in the flow Comparing defined interface and implementation

Outcomes

Marking of areas where change is needed Reports of UI audit Feedback of user

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